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Whitepaper: Marketing Strategy - How to get it right

An image of Lumiant's marketing strategy whitepaper for financial advisors looking to use its financial planning software

Marketing isn’t easy in today’s digital world. No matter what your social platform of choice, you’ll see hundreds of posts from strategists, influencers, performance marketers, growth hackers and even ninjas telling you the perfect tactics to increase your revenue.

And tactics are just what they are. I can promise you that there is no digital campaign on the planet that can guarantee 10x growth in revenue. Consistently. Over the long term.

But it’s easy to get sucked in.

So we wanted to spend some time to help you get marketing right, with a three-step guide that will help you develop a world-beating marketing strategy. In this guide you will discover:

  • The basic essence of marketing and why it isn't just social media and digital campaigns

  • How to define your niche and create a buyer persona

  • How and why you should build your brand around your client

  • What is a positioning statement and how to create one

  • How to climb up the benefits ladder and create compelling emotional messaging that resonates

  • The four Ps of marketing and examples of how you can bring them to life in your practice

Download the whitepaper below 👇

Marketing Strategy How to get it right
Download PDF • 2.62MB

Want to learn more? Check out our Lumiant Live podcast with Lumiant's head of marketing, Ash Lockett.

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